Our Story
Vicki Doe Fitness was founded in 1997 by Dr. Vicki Haywood Doe in Youngstown, Northeast Ohio, originally as Vicki Doe Fitness Arts Studio. What began as a small fitness studio dedicated to serving communities and promoting overall health and wellness has since grown into a leading health and wellness coaching and consulting company.
Today, operating as Haywood Doe Consulting Co. LLC, DBA Vicki Doe Fitness, our company specializes in designing and implementing evidence-based lifestyle interventions, medical exercise services, health promotion, nutrition education, and lifestyle coaching. We are committed to empowering individuals—especially women, those managing overweight/obesity, and high-risk individuals with chronic diseases—by offering on-site and online health wellness programs.
Our expertise extends to serving individuals, groups, businesses (corporate wellness), and organizations, providing tailored wellness solutions that inspire sustainable, healthy living.
Our Objectives
At Haywood Doe Consulting Co., LLC: DBA Vicki Doe Fitness, our mission is to empower individuals and communities with research-based knowledge in the fields of medicine, exercise science, and nutrition. We are committed to developing medically integrated, applied exercise physiology-based wellness programs that focus on:
- Prevention and Management of Chronic Diseases
- Healthy Living and Lifestyle Medicine
- Evidence-Based Fitness and Nutrition Education
- Specialized Programs for High-Risk Individuals and Special Populations (e.g., weight management, women’s health, chronic disease management)
Through our comprehensive online health and wellness programs, corporate partnerships, educational events, and community initiatives, we strive to create a lasting impact on the health and well-being of individuals from all walks of life.
Our Philosophy
At Haywood Doe Consulting Co., LLC: DBA Vicki Doe Fitness, our philosophy is rooted in the belief that health and wellness are not just goals—they are a way of life. We embrace the concept of “total well-being” by taking a holistic approach to health, creating sustainable programs designed to enhance and positively impact the quality of life for individuals and communities.
We recognize that achieving true wellness goes beyond physical fitness. To improve health outcomes, we must address the multiple dimensions of well-being, including:
- Physical Health: Through exercise physiology, medical exercise services, and proper nutrition.
- Mental and Emotional Health: By promoting stress management, mindfulness, and mental resilience.
- Financial Health: Recognizing that financial stability plays a key role in reducing stress and supporting healthy lifestyle choices.
- Social and Lifestyle Factors: Encouraging strong support systems, healthy relationships, and community engagement.
Our comprehensive, evidence-based approach integrates these key areas to promote balanced, healthy lifestyles that are both measurable and sustainable. By focusing on the whole person, we help individuals adopt lasting healthy behaviors that lead to improved well-being, reduced health risks, and a higher quality of life.
Our Scope of Practice
- At Haywood Doe Consulting Co., LLC: DBA Vicki Doe Fitness, we are committed to maintaining the highest standards of professionalism and ethical practice. Our responsibility as certified exercise physiologists, exercise specialists, medical exercise professionals, health fitness coaches, nutritionists, dietitians, and healthcare professionals is to operate with integrity, competence, and respect within our designated scopes of practice. This ensures that every client receives safe, effective, and evidence-based health and wellness services tailored to their unique needs.Below are the roles and responsibilities of each participating health and wellness professional within our organization:
Certified Exercise Physiologist, Exercise Specialist, Medical Exercise Professional
Responsible for the development of safe, effective, and structured exercise prescriptions based on applied exercise physiology principles. Their focus includes:
- Designing and implementing individualized exercise programs for both apparently healthy clients and those with medically controlled conditions or special populations (e.g., individuals with obesity, cardiovascular disease, diabetes, and other chronic conditions).
- Ensuring exercise prescriptions are based on current scientific evidence, aligned with clinical guidelines, and adapted to the client’s health status, fitness level, and goals.
- Collaborating with healthcare providers to ensure clients have received appropriate medical clearance for independent or supervised exercise when needed.
Nutritionist / Registered Licensed Dietitian
Specializes in the development and execution of comprehensive nutrition assessments and interventions using evidence-based nutrition practice guidelines. Their role includes:
- Providing Medical Nutrition Therapy (MNT) for conditions such as obesity, diabetes, hypertension, and other chronic diseases, in alignment with healthcare protocols.
- Creating personalized meal plans, nutritional strategies, and lifestyle modifications to support sustainable healthy eating habits.
- Educating clients on nutrient-dense food choices, portion control, and behavior modification techniques for long-term health improvements.
Nutrition Educator
Plays a pivotal role in promoting nutrition literacy within both individual and community settings. Their responsibilities include:
- Instructing, presenting, and conducting workshops, seminars, and in-service training sessions on various nutritional topics that promote health and disease prevention.
- Assisting in the development, implementation, and marketing of nutrition education programs designed to improve community health outcomes.
- Acting as a liaison between scientific nutrition research and the public, translating complex information into practical, actionable guidance.
Medical Consultant
Serves as the clinical authority to oversee and ensure that all health and wellness programs are grounded in evidence-based medical science. Key responsibilities include:
- Reviewing and advising on health wellness interventions, programs, practices, and educational materials to ensure alignment with current medical guidelines and best practices.
- Providing expert input on protocols related to exercise, nutrition, and chronic disease prevention and management.
- Ensuring that each health and wellness professional operates strictly within their scope of practice, maintaining the integrity, safety, and effectiveness of all services provided.
Collaborative Approach to Client Care
At Vicki Doe Fitness, we believe in a multidisciplinary approach where professionals from various health and wellness disciplines work together to deliver comprehensive, client-centered care. Through collaboration, continuous education, and adherence to best practices, we ensure that our clients receive the most effective strategies for achieving their health and wellness goals.
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Other staff and consultants
We have an independent professional healthcare and fitness network of trained educators, certified exercise physiologists, nutritionists, health fitness graduate assistants/students, contractors, medical exercise professionals, and medical healthcare providers who partner with us.
- At Haywood Doe Consulting Co., LLC: DBA Vicki Doe Fitness, we are proud to collaborate with a diverse network of independent healthcare and fitness professionals who bring specialized expertise to support our mission. This multidisciplinary team allows us to deliver comprehensive, evidence-based health and wellness programs tailored to meet the unique needs of our clients and the broader community.Our network includes:
Independent Professional Healthcare and Fitness Network
We partner with a range of highly trained educators, certified exercise physiologists, nutritionists, medical exercise professionals, and healthcare providers who contribute to the design, implementation, and evaluation of our programs. Their collective knowledge ensures that our services are rooted in the latest scientific research and best practices in health, fitness, and lifestyle medicine.
Graduate Assistants and Health Fitness Students
We provide opportunities for graduate assistants and health fitness students specializing in exercise science, kinesiology, nutrition, and public health to gain hands-on experience. Under the supervision of our certified professionals, these emerging leaders assist in program development, client education, health assessments, and community outreach initiatives. This partnership not only supports our programs but also helps cultivate the next generation of health and wellness professionals.
Contractors and Specialized Consultants
Our team includes independent contractors and specialized consultants who offer expertise in niche areas such as:
- Behavioral Health and Wellness Coaching
- Corporate Wellness Program Development
- Stress Management and Mindfulness Training
- Rehabilitation and Medical Exercise Programming
- Public Health Education and Community Outreach
These professionals work collaboratively with our core team to ensure that our clients receive holistic, customized care that addresses the physical, mental, and emotional dimensions of health.
Medical Healthcare Providers
We maintain strong partnerships with medical healthcare providers, including physicians, nurse practitioners, physical therapists, and clinical specialists, who offer medical oversight, guidance, and support for clients with chronic conditions or special health considerations. This integration of medical expertise ensures that our programs are safe, effective, and aligned with each client’s healthcare plan.
A Commitment to Excellence Through Collaboration
Our integrated network of staff and consultants reflects our commitment to excellence, innovation, and client-centered care. By fostering collaborations across disciplines, we create a dynamic environment where science, health, and wellness converge to empower individuals and communities to live healthier, more vibrant lives.
What is an exercise physiologist? How can they help me?
An Exercise Physiologist is an allied health professional with specialized training in the science of how the body responds to physical activity and exercise. They apply the principles of exercise physiology to help individuals improve their health, enhance physical performance, and manage or prevent chronic medical conditions through structured, evidence-based exercise programs.
Exercise physiologists are uniquely qualified to design and prescribe personalized exercise plans tailored to meet the needs of both apparently healthy individuals and those living with chronic diseases or medical conditions. They play a critical role in promoting physical health, preventing disease progression, and supporting individuals through rehabilitation and post-rehabilitation phases.
How Can an Exercise Physiologist Help You?
An Exercise Physiologist can support you in a variety of ways, whether your goal is to improve general fitness, manage a health condition, recover from an injury, or enhance your quality of life. Their expertise includes:
- Chronic Disease Management: Designing safe, effective exercise programs for individuals with conditions such as heart disease, hypertension, type 2 diabetes, obesity, arthritis, respiratory diseases (e.g., COPD, asthma), and cancer.
- Rehabilitation & Post-Rehabilitation: Assisting with recovery following a cardiac event, surgery, injury, or medical treatment, focusing on restoring physical function and preventing further complications.
- Weight Management & Metabolic Health: Developing personalized exercise prescriptions to support weight loss, improve metabolic function, and manage conditions like insulin resistance and metabolic syndrome.
- Sports Performance Enhancement: Helping athletes and fitness enthusiasts improve strength, endurance, and performance while minimizing the risk of injury.
- Functional Movement & Mobility: Improving balance, flexibility, coordination, and mobility, especially for older adults or individuals with mobility limitations.
- Preventive Health & Wellness: Implementing programs to reduce the risk of developing chronic diseases through lifestyle modifications, including exercise, physical activity counseling, and health education.
When Should You See or Be Referred to an Exercise Physiologist?
You should consider seeing an Exercise Physiologist if:
- You need a personalized, evidence-based exercise program tailored to your specific health goals, fitness level, and medical history.
- You have been diagnosed with a chronic health condition (e.g., heart disease, diabetes, high blood pressure, arthritis) and require professional guidance to manage your condition safely through exercise.
- You are recovering from an injury, surgery, or medical procedure and need structured support for rehabilitation or post-rehabilitation care.
- You experience limited mobility, chronic pain, or physical limitations that affect your ability to engage in regular activities.
- You want to improve your physical performance, strength, or endurance in a way that’s safe, effective, and based on the latest exercise science.
- Your healthcare provider has recommended exercise as part of your treatment plan and advised consulting with a qualified exercise professional.
Why Choose an Exercise Physiologist at Vicki Doe Fitness?
At Haywood Doe Consulting Co., LLC: DBA Vicki Doe Fitness, our team of certified Exercise Physiologists is dedicated to helping you achieve your health and fitness goals through science-backed, personalized exercise interventions. We work closely with healthcare providers to ensure that your exercise plan aligns with your medical needs, providing a comprehensive approach to health promotion, disease management, and lifestyle change.
Whether you’re seeking to improve your fitness, manage a chronic condition, or recover from an injury, our exercise physiologists are here to guide you every step of the way.
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We give back!
Investing in Health, Giving Back to the Community
When you invest in your health and well-being by participating in Vicki Doe Fitness programs and services, you’re also making a meaningful impact beyond yourself. Through our community outreach partnerships and sponsorships with charities and non-profit organizations, we actively give back to support those in need.
Haywood Doe Consulting Co. LLC Endowed Scholarship
As part of our commitment to education and community empowerment, Dr. Vicki Haywood Doe established the Haywood Doe Consulting Co. LLC Endowed Scholarship at Kent State University’s College of Education, Health, and Human Services (EHHS). This scholarship is dedicated to supporting graduate students who have demonstrated academic excellence, requiring a final cumulative GPA of 3.5 and acceptance into a graduate program.
Dr. Doe’s unwavering dedication to education and service earned her the Hall of Fame-EHHS 2016 Distinguished Service Award, recognizing her ongoing contributions to the college, its students, and alumni.
Join Us in Making a Difference
By supporting the Haywood Doe Consulting Co. LLC Endowed Scholarship (Fund #39253), you are helping deserving students reach their full potential and achieve their dreams. Your generosity provides tangible opportunities that can change lives.
Every contribution makes an impact. Thank you for your support!
Contact us for more information.
Email: info@vickidoefitness.com or fill out our Contact form
Phone: Send Voicemail-press Red Tab on our Contact form